Sheena Iyengar – The Influence of Choice in Online Dating

Sheena Iyengar, author of the Art of Choosing, discusses the influence of choice in online dating. As the number of choices goes up, a person’s ability to make a choice often suffers. Confidence in one’s choice may also decline if a person is aware of limitations to their options. Iyengar provides the results of several key studies and their application to online dating in the first video in the webinar series.