Sheena Iyengar, author of the Art of Choosing, discusses the influence of choice in online dating. As the number of choices goes up, a person’s ability to make a choice often suffers. Confidence in one’s choice may also decline if a person is aware of limitations to their options. Iyengar provides the results of several key studies and their application to online dating in the first video in the LTR.us webinar series.
